Who we are


Honór Couture represents elegance, timelessness and extraordinariness and is a young and aspiring Munich fashion label, wich has set itself the goal to dress you elegantly both for every kind of festive occasion as well as for day-to-day life.


Our most important ambition is to serve all the wonderful women of this wold; to give you the opportunity to express your individuality and to bring out your own unique beauty, because every woman derserves this! Every woman also deserves to wear clothes tailored to their individual needs, and that flatter their unique figure and do it justice. Through our wide range of design and purchase options, including ready-made standard sizes, made-to-measure clothing and couture, we are continually challenging ourselves to meet these high ideals.


You, too, owe it to yourself to demand these standards, and we will be by your side to guide and assist you.


Our leading principle is quality over quantity, because cheap goods often have hidden costs and the environment is dear to us. To do justice to our standards of quality and longevity, and to ensure fair conditions for seamstresses, we carefully choose exquisite and pure materials and exclusively produce our garments in Munich and surrounding.


Our  love of handcraft and of detail motivates us to spend many hours of manual work to design truly unique creations.


At Honór Couture, we place great value on detail. This includes specially covered buttons, elaborate stiching or hidden comforts such as pockets for any bits and bobs you like to carry around, removable armpit fabric for easier cleaning, or retainers for those straps that like to peek out from under the clothing.


High quality, fine and pure materials are important to us, because they are the basis for top-quality dresses. Clothing should not just be long-lasting and nice-looking; it is also important that it is pleasant to wear and feels wonderfully comfortable. Wether it is breezy cotton or gently flowing silk chiffon for a summer dress, or else rustling silks for the winter ball, classy jacquard, splendid brocade or the softest velvet - for you we are constantly searching for the best and most beautiful fabrics. We are also adopting our own patterns and designs for our beloved unique clothing.


Honór Couture's founder, designer and manager is Franziska Rüsch. Having grown up in an art-loving family, she learned to sow as a child from her mother, Stephanie Rüsch v. Siemens, who had also made a name fo herself as a dressmaker. Slowly, the idea developed of creating a fashion boutique to broaden the tasteful clothing choices available to ladies. While she was studying fashion desing, Franziska Rüsch received the opportunity to take over the establishment of Gundi Ellert, who had a fashion boutique in Munich's Fünf Höfe and an atelier in the Theatinerstraße. Franziska Rüsch relaunched the atelier under her own brand in Harlaching, where between 2017 and early 2020 has been the base. This Mai she moved to the center of Munich, where she opened her first boutique and is designing and - with competent support - is bringing more and more beauty into the lives of our customers.